There are a number of forces within Chinese digital publishing that are likely to be sustained in the medium term. Below we will enumerate the most significant trends that we have identified:

1. First of all, like in Brazil and India, a new middle class is being rapidly incorporated into the market, particularly in the consumption of digital content.
2. Insofar as these new sectors enter the market for cultural consumption without any mediation on the part of the analogue book, we may witness an even more rapid expansion of online literature. We have looked at Web or mobile platforms for reading and writing, but we could also mention the electronic literature festivals that have begun to be held in different parts of China.[1]
3. There will certainly be more copyright-related lawsuits, as well as innovations in Chinese copyright legislation.
4. Massive growth in demand and increasing competition will bring down the price of all the electronic devices involved: e-readers, computers, mobile phones and tablets.
5. The public sector will continue investing heavily to restructure its publishing industry. Many publishing houses will incorporate digital technology and new electronic publishing parks will be set up.
6. As a consequence of the restructuring plans and the crisis taking place within traditional publishing, Chinese physical bookstores may face a bleak future.[2]
7. The main players in Chinese digital publishing – e-commerce stores, hardware and content ecosystems, public publishing houses, mobile phone operators and social networks – will seek to impose the game rules on their own territory; it will thus be extremely interesting to observe the way these actors react to developments in US and European platforms.
8. Finally, The Asia-Pacific region, with China at its centre, will become more aware of its potential in the field of electronic publishing. There is likely to be an increase in the number of events – fairs, fellowships and training – aimed at professionals from the region.[3]